Multi talented actor, stand up comedian and creator, Lateef Lovejoy, has signed to HDM. Lateef was selected as the new face of the ITV Hub and was the official commercial mascot for major energy brand U Switch, playing the role of ‘Coach’. 

Lateef is one of the most distinctive acts on both the black, mainstream and International Comedy circuits and has been an International headliner in countries such as the US, Belgium,  Nigeria, Jersey,  Sweden, Norway, and South Africa